We take a deep dive into your marketing efforts, identifying your business drivers, understanding your measurable goals, and reviewing your existing marketing strategies and reports. Through a comprehensive data excavation – compiling channel reports, metrics, and KPIs – we develop a measurement strategy that speaks to your goals, outlines how we’ll measure, and identify needs for each stakeholder.
We go to work connecting sources and mapping your data to tell your unique story about results and ROI. This is where the measurement strategy is important. Knowing your business strategy and marketing objectives will help us organize your data so you can see what’s working and what’s not.
Measurement strategy and design
Through our understanding of your business segments and marketing strategies, we blueprint visualizations to best fit your metrics and dimensions and provide clear, concise, and interactive dashboards. There’s no universal marketing reporting template or default dashboard; this is where we identify your key metrics and dimensions to begin mapping your data’s journey.
Our platform is your launchpad. Browse interactive visuals, toggle variables and discover the marketing reporting tools you need to tell your story to your clients and your C-suite. Extract necessary information mid-campaign, cross-reference previous data, and optimize your strategies. If you’re understanding how your marketing affects the bottom line and developing better strategies, then we’ve done our job.
We’re not just offering your data on a silver platter and letting you sift through what’s important and how to use it without a little bit of guidance. Our data science team is continually monitoring your progress and keeping your goals in mind to offer clear, transparent insights through post-campaign wraps and periodic data discussions with you to drive your strategies forward.