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Marketing Data Collection: A Daunting (but Valiant) Task

Why you can’t skip things like UTMs, ad naming and other measurement tactics.

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All Of It

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Three Tips to Empower Executives with Data to Make Marketing Investments

Learn how to communicate with executives and retain your marketing budget.

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Marketing Budgets are Shrinking. Why You Should Still Invest in Analytics.

Not all marketing analytics tools are created equal. Here is why and what you should look for.

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Now More Than Ever, It’s Time to Measure

I learned my first formative lesson about marketing and advertising when I started my career in 2008. It was this – marketing budgets are the first to get cut and the last to be restored during an economic downturn.

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A pandemic necessity: Prove your value by measuring your marketing

Everything must be measured – even in a crisis. Especially in a crisis. Measuring your work and your effectiveness makes you better, smarter and more efficient.

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Why Marketing Analytics Differ by Source

“I got your report, but I noticed clicks to site from Facebook didn’t match unique visits from Facebook in Google Analytics.” -YOUR BOSS

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