How to Thrive Despite Losing Third-party Data
08.03.2021We want your reporting to thrive, not just survive in-spite of iOS 14.5.
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Life is too short to pass on sprinkles.
An ode to sprinkles, dashboards and the technology that makes it happen.
Marketing Data Collection: A Daunting (but Valiant) Task
Why you can’t skip things like UTMs, ad naming and other measurement tactics.
Three Tips to Empower Executives with Data to Make Marketing Investments
Learn how to communicate with executives and retain your marketing budget.
Marketing Budgets are Shrinking. Why You Should Still Invest in Analytics.
Not all marketing analytics tools are created equal. Here is why and what you should look for.
Now More Than Ever, It’s Time to Measure
I learned my first formative lesson about marketing and advertising when I started my career in 2008. It was this – marketing budgets are the first to get cut and the last to be restored during an economic downturn.
A pandemic necessity: Prove your value by measuring your marketing
Everything must be measured – even in a crisis. Especially in a crisis. Measuring your work and your effectiveness makes you better, smarter and more efficient.
Why Marketing Analytics Differ by Source
“I got your report, but I noticed clicks to site from Facebook didn’t match unique visits from Facebook in Google Analytics.” -YOUR BOSS
