How to Thrive Despite Losing Third-party Data08.03.2021
We want your reporting to thrive, not just survive in-spite of iOS 14.5.READ MORE
OROS is the easiest, most customized analytics solution designed for marketers. Throughout over 15 years of running a PR and digital advertising agency, I have witnessed a constant struggle for marketers of all kinds: proving the tangible value of marketing. We know in our gut that marketing works, but proving its impact on ROI and […]
An ode to sprinkles, dashboards and the technology that makes it happen.
Why you can’t skip things like UTMs, ad naming and other measurement tactics.
Learn how to communicate with executives and retain your marketing budget.
Not all marketing analytics tools are created equal. Here is why and what you should look for.
I learned my first formative lesson about marketing and advertising when I started my career in 2008. It was this – marketing budgets are the first to get cut and the last to be restored during an economic downturn.
Everything must be measured – even in a crisis. Especially in a crisis. Measuring your work and your effectiveness makes you better, smarter and more efficient.